David Ogilvy: Test

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ”

 

 

 

Foto de David MacKenzie Ogilvy

Foto de David MacKenzie Ogilvy (Photo credit: Wikipedia)

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Semiotics and branding

 

Businessman semiotics

Businessman semiotics (Photo credit: F. Tronchin)

 

 

Semiotics can be described as the science of studying all the signs and symbols in a given culture that interact with the signs and symbols embedded in a brand, whether communications, packaging or product and shape consumer understanding. Semiotics can thus be a powerful tool to create awareness, develop brand associations and add brand values that make a difference in the market.

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