Echoing…

low-ball effect

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A world run riot not with color but anger.

A yell dots the air and yet another intersects it

before the reverberations of it’s echo have died down.

And your world seems a different one, an unreal one,

a faraway one, a dream one.

I dare not comment, I will not comment.

For nothing is what it seems.

And though I lived there once, I feel a million realities weighing me down.

I cannot convey the infantilism that surrounds.

And it is not infallibility that is in doubt.

The sureness of hate has no time for doubt.

                                                              – Linus Fernandes

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Commercial TV!

My television. My rules.

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Sometimes you’ve gotta bat for the other side to know what it feels like!

You’re watching Castle on Star World, and you are thoroughly engrossed but just when the tension is unbearable and you’re wondering what’s going to happen next, the ubiquitous commercial break kicks in. What a pain in the butt!

What do you do during the commercial break?

Read a newspaper?

Surf channels? – only to discover that the television networks are hand-in-glove with each other; they have conspired to inflict paid advertisements on you – the unsuspecting viewer – synchronized to be played out at the same time.

If you happen to be one of those unscrupulous (to the advertisers) techno-geeks (No, I’m not knocking technology or geeks!) and can afford these gizmos, you would either have TIVO so that you can watch your favorite  programs undeterred by the threat of commercial disruptions, or you may have switched to IPTV , where you watch your pre-recorded and time shifted programs when you please , at your leisure and convenience. Of course, you can always have your programs pre-recorded the old-fashioned way on your VCR or DVR. Or if you are the patient type,you can just catch them on YouTube or Lulu, just a bit later.

Quote of the day:
Defining and analyzing humor is a pastime of humorless people. – Robert Benchley

I , unfortunately, suffer from none of the above luxuries. And although I have a broadband connection, it is not truly mega-speed. And so, my usual reaction is to find something else to do during those three minutes of inanity simultaneously muting the set;my ears do not wish to endure the cacophony of pretty (petty?) housewives and even prettier (pettier?) models and actors intent on selling me soap,shoes, jewelry  and other FMCGs – they strive to invite, lure and seduce me into becoming part of their anesthetized, antiseptic,sanitized, made-for-TV world.

But then I get to thinking that surely there exist some viewers who prefer these very commercials that I dislike,deride and avoid with such antipathy. And if so, why should they be burdened by the interruption of content meant for mass viewers? Why can there not be a dedicated channel for commercials? A niche channel! I am, of course, not alluding to those annoying,pesky TV shopping networks that have half-hour long infomercials on which every product is touted as the panacea to your undreamed, unfulfilled desires – products that tout convenience and are anything but that. They just happen to be convenient means of relieving your pocket. And not with much finesse, if I dare say! (They prey on your insecurities and work best when you’re down in the dumps!)

MTV's original logo, officially in use from 19...

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How about a channel on the lines of an MTV , a VH1 or even a Channel V, dedicated to commercials and just commercials. Great commercials! Seductive commercials! Top 20 Commercials! Most Wanted Commercials!

Arnold Schwarzenegger speaking at the lighting...

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Maybe a program dedicated to those monstrous Hollywood commercials plugging Japanese and Korean products aired solely on East Asian networks. (The commercials aren’t monstrous; the premiums charged by the stars to endorse those products are! Ask Arnold Schwarzenegger! Just some loose change for pocket-money!)

Middle East Television

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Or those nauseous commercials made for the Middle East market that actors from Bollywood, Mollywood and Tollywood parade in selling, well, almost everything. Just goes to show that you could be idiotic on-screen and earn a lot of moolah – just elsewhere!

 How about some golden oldies added to the mix to indulge nostalgia? Create your own digital commercial contests?

Just picture it – a channel that does not have to bother with programming. Content will be served by the advertisers with no commercial breaks! The commercial is the program. What will advertisers not do for free air time?

In India, music channels – in the local languages – run themselves. Film music is the most popular form of audio/video entertainment. Reality shows are mostly song or dance based or both. Thus content is easily available and advertisers flock to these channels because of the sureness of eyeball capture. Mass media was never more mass!

Can something similar be done with TV commercials?

Is there an idea here somewhere? Or am I just rambling? Ranting? Or just being plain loony? Of course, this might not be such a great idea; all programming is now a long paid commercial – the deft/brazen product placements prove that!

Your thoughts?

Have a great day!

Disclaimer: I have not verified if any such channel exists! Pardon my ignorance!

Sensationalism

Love , sex , lust, passion, gossip slakes man’s craving for sensationalism, an appetite for titillation, a need not stated in polite society but nonetheless very real as evidenced by  burgeoning sales of trash novels, lurid tabloids and gossip magazines. Prevarications can’t mask this truth. Veracity is, however, the forgotten cousin of salacity.

Quote of the day:
When you think of the long and gloomy history of man, you will find more hideous crimes have been committed in the name of obedience than have ever been committed in the name of rebellion. – C. P. Snow

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Things To Remember About Earned Value Methodology – II

Wbs

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In my last installment, I introduced EVM as a method of tracking the progress of a project.

I introduced a few terms namely:

PV/BCWS , EV/BCWP -,AC/ACWP, CV , SV , CPI ,  and SPI.

Now, before using EVM , you first need to put in place a structure so that Earned Value Methodology can be used.

This is relatively simple if you are familiar with breaking down your project into products and/or work packages, work packages that can be broken down into its component parts.

This procedure is called creating a Work Breakdown Structure (WBS). You then make a list of the activities that produce the products and sub-products. This post will not go into the details of creating a WBS. That can be the subject of another post.

Quote of the day:
If everything seems under control, you’re not going fast enough – Mario Andretti

Just a little

A smiley by Pumbaa, drawn using a text editor.

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Care a little,

Talk a little,

Walk a little,

Enjoy a little,

even sulk a little!

A little joy,

A little happiness,

A little peace,

A little lie,

Slow it may be,

Slow it may appear,

May take a little more time,

But little things count,

and so do little people!

Little can be big!

Just a little bit of loving,

A little bit of liking,

A little bit of everything and you’ll soon forget about belittling little!

– Linus Fernandes

____________________________–

 

The World Will Not Wait

The world will not wait,

however much you wish,

however much you hope,

however much you try,

however much you cry.

Just as day turns into night and night into day,

the circle of life churns on,

mocking the futility of counting time.

Time can never be kept, just as time cannot keep you,

it’s just grasping sand, and it slowly, surely oozes away.

And so it is , just as time is never enough,

The world is not enough!

– Linus Fernandes

COBIT & Public Embarrassment!

Samantha Stosur at 2009 Roland Garros, Paris, ...

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COBIT V4.1 has an interesting example to show the linkage between performance metrics and goals.

The example is from DS5 Ensure Systems Security and the business goal is to maintain enterprise reputation and leadership.

The measure is the number of incidents causing public embarrassment.

Now , is my mind wandering or am I the only person who sees the funny side or the not so manifest implications of this measurement?

I told my psychiatrist that everyone hates me. He said I was being ridiculous – everyone hasn’t met me yet.

Rodney Dangerfield

Source: http://quotes4all.net/quote_666.html

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Governance – Corporate,IT & SOA

Depiction of layers of the Service-oriented Ar...

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Corporate governance

Corporate, or enterprise governance, establishes the rules and the manner in
which an enterprise conducts business, based upon its strategy, marketplace,
and principles of doing business. It defines for employees and for business
associates the processes that are used to conduct operations and the manner in
which people interact.
Beginning with the board of directors and extending throughout the organization,
there are many aspects and levels of corporate governance. All aspects of the
business are touched in some manner. Governance is applied to major
functional areas of an organization. Organizations govern their financial assets,
human resources, customer relations, intellectual property portfolio, and their
Information Technology.

Quote of the day:
It is the mark of an educated mind to be able to entertain a thought without accepting it. – Aristotle

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Theory of Constraints

Theory of Constraints (TOC) gets its name from the fact that all enterprises are constrained by something. If they weren’t, they could grow as large and as fast as they wanted. But one has to monitor Wall Street or Main Street for only a moment to know that for the vast majority of enterprises growth is really hard. Constraints are why.

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