Commercial TV!

July 21, 2010 ~ LINUS FERNANDES

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Sometimes you’ve gotta bat for the other side to know what it feels like!

You’re watching Castle on Star World, and you are thoroughly engrossed but just when the tension is unbearable and you’re wondering what’s going to happen next, the ubiquitous commercial break kicks in. What a pain in the butt!

What do you do during the commercial break?

Read a newspaper?

Surf channels? – only to discover that the television networks are hand-in-glove with each other; they have conspired to inflict paid advertisements on you – the unsuspecting viewer – synchronized to be played out at the same time.

If you happen to be one of those unscrupulous (to the advertisers) techno-geeks (No, I’m not knocking technology or geeks!) and can afford these gizmos, you would either have TIVO so that you can watch your favorite programs undeterred by the threat of commercial disruptions, or you may have switched to IPTV , where you watch your pre-recorded and time shifted programs when you please , at your leisure and convenience. Of course, you can always have your programs pre-recorded the old-fashioned way on your VCR or DVR. Or if you are the patient type,you can just catch them on YouTube or Lulu, just a bit later.

Quote of the day:
Defining and analyzing humor is a pastime of humorless people. – Robert Benchley

I , unfortunately, suffer from none of the above luxuries. And although I have a broadband connection, it is not truly mega-speed. And so, my usual reaction is to find something else to do during those three minutes of inanity simultaneously muting the set;my ears do not wish to endure the cacophony of pretty (petty?) housewives and even prettier (pettier?) models and actors intent on selling me soap,shoes, jewelry and other FMCGs – they strive to invite, lure and seduce me into becoming part of their anesthetized, antiseptic,sanitized, made-for-TV world.

But then I get to thinking that surely there exist some viewers who prefer these very commercials that I dislike,deride and avoid with such antipathy. And if so, why should they be burdened by the interruption of content meant for mass viewers? Why can there not be a dedicated channel for commercials? A niche channel! I am, of course, not alluding to those annoying,pesky TV shopping networks that have half-hour long infomercials on which every product is touted as the panacea to your undreamed, unfulfilled desires – products that tout convenience and are anything but that. They just happen to be convenient means of relieving your pocket. And not with much finesse, if I dare say! (They prey on your insecurities and work best when you’re down in the dumps!)

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How about a channel on the lines of an MTV , a VH1 or even a Channel V, dedicated to commercials and just commercials. Great commercials! Seductive commercials! Top 20 Commercials! Most Wanted Commercials!

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Maybe a program dedicated to those monstrous Hollywood commercials plugging Japanese and Korean products aired solely on East Asian networks. (The commercials aren’t monstrous; the premiums charged by the stars to endorse those products are! Ask Arnold Schwarzenegger! Just some loose change for pocket-money!)

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Or those nauseous commercials made for the Middle East market that actors from Bollywood, Mollywood and Tollywood parade in selling, well, almost everything. Just goes to show that you could be idiotic on-screen and earn a lot of moolah – just elsewhere!

How about some golden oldies added to the mix to indulge nostalgia? Create your own digital commercial contests?

Just picture it – a channel that does not have to bother with programming. Content will be served by the advertisers with no commercial breaks! The commercial is the program. What will advertisers not do for free air time?

In India, music channels – in the local languages – run themselves. Film music is the most popular form of audio/video entertainment. Reality shows are mostly song or dance based or both. Thus content is easily available and advertisers flock to these channels because of the sureness of eyeball capture. Mass media was never more mass!

Can something similar be done with TV commercials?

Is there an idea here somewhere? Or am I just rambling? Ranting? Or just being plain loony? Of course, this might not be such a great idea; all programming is now a long paid commercial – the deft/brazen product placements prove that!

Your thoughts?

Have a great day!

Disclaimer: I have not verified if any such channel exists! Pardon my ignorance!

Market-Driving Ideas Are Risky

June 17, 2010 ~ LINUS FERNANDES

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Market-driving ideas involve high risk. For every successful radical innovation in value proposition and value network, probably hundreds fail. An entrepreneur chasing a market-driving dream has limited downside financial risk as he generally invests enormous effort but limited capital. However, if the idea succeeds, then he has unlimited upside potential to make a vast personal fortune.

Quote of the day:
You don’t stop laughing because you grow old. You grow old because you stop laughing. – Michael Pritchard

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Blue Homes – Marketing Plan

May 16, 2010 ~ LINUS FERNANDES

Team Members: Boryana Valchanova,Polis Xinaris,Linus Fernandes,Rohit Verma,Luo Zhanhui

Why invest with us?
●Dream house at half the price
●Good place to live after retirement
●Big chance for investors
●Luxury and economy

Quote of the day:
Insanity: doing the same thing over and over again and expecting different results. – Albert Einstein

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Starting a New Business

May 11, 2010 ~ LINUS FERNANDES

Mr. Fix-It Ltd.

We treat your homes like our own!

Linus Fernandes/Kalliroi Patsali/Giorgos Elia/Petros Loizou

Confidentiality Agreement

The undersigned reader agrees that the information provided in this document is confidential and any disclosure of any information contained within, intentional or otherwise, may cause serious harm or damage to Messrs Linus Fernandes, Kalliroi Patsali, Giorgos Elia and Petros Loizou.

The reader is bound not to disclose this information without the written express consent of the above listed Messrs.

Upon request, this document is to be returned to :

Linus Fernandes/Kalliroi Patsali/Giorgos Elia/Petros Loizou.

___________________________________________________

Signature

___________________________________________________

Name (Typed or Printed)

______________________

Date

This is a business plan. It does not imply any offerings.

Information of key contact person

Name: Linus Fernandes

E-mail: xxxxxxxxxx

Address: Cyprus International Institute of Management

21 Akademias Avenue

P.O Box 20378

2151 Aglandjia

Nicosia, Cyprus

Tel: +357 22462246

Fax: +357 22331121

Mobile number:

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Valuing Brands

May 4, 2010 ~ LINUS FERNANDES

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Now with most of the heat from the IPLgate scandal dying down into small embers that may flare once more, some of the sound bytes that we , as viewers, heard on the news channels and came across in the print media was about the damage caused to the IPL brand. The IPL brand could have been damaged irreparably and the IPL brand has now become associated with sleaze. No self-respecting organization or individual would wish to be associated with a sleazy brand.

A brief history of the IPL and about Lalit Modi. However much Lalit Modi may parade his credentials as the IPL brand maker, a little peek at history will remind us that it was not the IPL that brought about a revolution in T20 cricket in India but it was the now defunct ICL (Indian Cricket League) that first introduced Indian viewers to the vagaries and pleasures of T20 tamasha cricket , though of course, it failed because the BCCI flexed its muscle and had all associated Indian and international players banned by the ICC since the tournament was not conducted under the auspices of the ICC. But the success of the ICL, in terms of television viewership, was a kick in the ass to the BCCI bigwigs and hence the unholy rush to have Lalit Modi launch the IPL and further hence have a hugely free hand in its running without any real due diligence either on the part of the BCCI or the IPL governing council. Interestingly, with the ICL shutting down shop, the ban on the ICL players was revoked and thus this edition of the IPL had the likes of Shane Bond and Ambati Rayudu plying their wares once more to a global audience.