Sidin Vadukut: An inferiority complex


Sidin Vadukut

Sidin Vadukut (Photo credit: Wikipedia)

 

Over the years, this column has fearlessly made known its revulsion for a long list of things: Lotus Notes,BlackBerrys, email bulletins sent to ex-employees, office parties, tax evasion, Internet firewalls, and, of course, Lotus Notes.

 

It gives me great pleasure to inform you that one more item has been added to this ever-lengthening list of pet peeves:

 

Anyone who works in branding.

 

Ha ha. I kid. Brand management has been in the hate list since the founding days of this column.

 

No. I am referring to:

 

Desi people who are petrified of white people.”

 

 

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