Why You Should Wait, Think–and, Only Then, Execute Furiously


Thomas Hicks running the marathon at the 1904 ...

Thomas Hicks running the marathon at the 1904 Summer Olympics (Photo credit: Wikipedia)

This summer, we spent two weeks watching the Olympics, admiring speed: the fastest runners, swimmers, tennis players. It’s customary in business to imagine that the race is to the swift; Fast Company magazine famously celebrates speed as does Tom Peters with his ‘Ready, Aim, Mantra.’ I used to love speed too but, increasingly, I’m starting to wonder if fast is always the best way to do business. I’ve visited a number of companies recently that openly acknowledge they can be slow, but they think that makes for better, more considered, decisions. And now that I’ve read Frank Partnoy‘s marvelous new book Wait, I’m less inclined to hurry than ever.

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