Lessons from the Olympics on Stakeholder Management

Map of the bidding cities to host the 2012 Oly...

Map of the bidding cities to host the 2012 Olympic and Paralympic Games. (Photo credit: Wikipedia)


The 2012 Summer Olympics, officially “The Games of the XXX Olympiad” (I don’t want the IOC branding police after me), have finally concluded, but the buzz about NBC’s coverage in the US still goes on. It all started during the opening ceremonies when the Twitterverse went crazy over the fact that the Games were not being broadcast live here in the US, but rather were delayed at least five hours.


Now, I think there is plenty of room for dissatisfaction with NBC’s coverage. The inane blabber from the announcers comes immediately to mind. And if you wanted to see something other than gymnastics, swimming, track, or volleyball, you were pretty much out of luck. (There were actually 302 events in 26 different sporting categories). And NBC really could have done a better job of making the live streaming coverage available over the Internet. For example, an iTunes-like approach to purchasing individual events or packages would have been much more modern than requiring a particular broadband account. But if you’re at all like me, you have to work during the day. Having the Games delayed until I could actually watch them did not bother me.


Read more at Cutter.com…