Semiotics and branding


Businessman semiotics

Businessman semiotics (Photo credit: F. Tronchin)



Semiotics can be described as the science of studying all the signs and symbols in a given culture that interact with the signs and symbols embedded in a brand, whether communications, packaging or product and shape consumer understanding. Semiotics can thus be a powerful tool to create awareness, develop brand associations and add brand values that make a difference in the market.

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