How To Develop An Effective Segmentation Strategy « John McCambley’s Marketing Blog


Dr Angela Karlsberg, head of analytics at research and insight agency McCallum Layton, explains what segmentation is, how it works and the pros and cons of different methods. She also reveals how successful segmentation can help companies increase their target audience and inform the development of new products and services.

How To Develop An Effective Segmentation Strategy « John McCambley’s Marketing Blog

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