Business Architecture Starts With Business | Forrester Blogs


Until EAs convince business people that they do in fact understand the business, business leaders aren’t going to get excited about business architecture. This is basic sales 101- first understand the customer. To be sure, business cares about technology. In fact, they care about it quite a bit. Business leaders clearly understand how important technology is to their business success. What they are not so sure about is if IT understands the business

Business Architecture Starts With Business | Forrester Blogs

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