Tiger – Effect and After-Effects


President Barack Obama greets professional gol...

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Two professors at UC Davis took a stab at measuring the effect of Tiger Woods’ indiscretions on the shareholder value of the companies whose products he endorsed and for whom he was/is a brand ambassador.

The total shareholder value wiped out comes to a whopping $12 billion.

That’s not small change, is it? That’s serious money!

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