WHAT MATTERS: THE NEW WORLD OF ONLINE MEDIA
McKinsey’s What Matters looks at how the Internet is changing media
business models. As media companies struggle to maintain profits, the
question of paid content is front and center. So will people pay up?
Media professor Clay Shirky says no way, while Steven Brill, founder of
Journalism Online, makes the case that publishers can and should charge
for some content.
Your thoughts, if any?