Linus Fernandes

Posts Tagged ‘marketing’

Certification Bazaar: The Ugly Side

In India, IT, Professional, Thought on November 4, 2010 at 09:04

The certification bazaar has truly taken off in the Indian IT industry. Courses can range from PMI’s PMP, OGC’s PRINCE2 and ITIL, COBIT, TOGAF and BPM.

The purveyors of these courses charge you an arm and a leg; the certification and maintenance of the certifications will in all probability cost you another arm and a leg.Do you wish to put down that kind of money with the possibility of little or no returns on your investment?

Horror stories of how folks are certified but have no opportunity to practise abound, but at least in some of the cases, their employers seem willing to foot the bill to retain the certified hordes. Yet others do not have the said luxury. Would you re-certify yourself if you had to pay the costs from your own pocket?

The marketing emails sent out seem to sniff out an inkling of a need or a requirement. The tactics could be termed innovative or if you wish to be critical , they would smack of desperation.

The courses and their faculty seem to be completely disjoint and disparate from the industry and reality.

It becomes a chicken and egg situation. Should you get certified and then hope to gain some experience on the same? Or gain the experience first and then have yourself certified?

What do you think?

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The other bugbear in the Indian IT industry is not sexism as you would like to believe but ageism.

The lack of seasoned professionals in the industry and the pre-dominance of young professionals is the cause of this malaise.

The churlish behaviour of the young ‘uns only reinforces the impression.

Just another ugly facet of the celebrated success story.

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Quote of the day:
Whatever you do will be insignificant, but it is very important that you do it. – Mahatma Gandhi

Modeling do’s & don’ts

In Management, marketing on May 1, 2010 at 17:12
Students are expected to be able to interpret ...

Image via Wikipedia

Ten do’s & don’ts of spreadsheet modeling:

Read the rest of this entry »

Tips for Location Based Marketing « shankarsoma; Nothing is faster

In Innovation, IT, prose, social networking, software, technology on April 9, 2010 at 10:29

Tips for Location Based Marketing « shankarsoma; Nothing is faster

Interesting read about all the Location Based Services available online and via your smart-phone.

US specific only! Sorry!

Have a great day!

Blogged with the Flock Browser

Word Of Mouth – Ethics

In Management, marketing, prose, social networking, technology on March 11, 2010 at 19:50

The Word Of Mouth Marketing Association has a code of ethics published on its web-site.

Read more here>>>

You can download the ethics code in PDF here.

You can catch up with the ethics review here

Have a great day!

Graffiti Marketing

In marketing, Photography on March 10, 2010 at 15:44

http://cornerstoreglory.com/2010/03/10/graffiti-marketing/

A pictorial post on graffiti marketing!

Have a great day!

7 Ways Google Could Shake Up Your Year

In marketing, SEO, software, technology on March 1, 2010 at 11:15

http://blog.converget.com/2010/03/01/7-ways-google-could-shake-up-your-year/

Have a great day!

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Press This

On Waiting

In Management, Thought on February 23, 2010 at 11:17

Ten Propositions On The Psychology Of Waiting

  1. Unoccupied time feels longer than occupied time.
  2. Pre- and post process waits feel longer than in-process waits.
  3. Anxiety makes waits seem longer.
  4. Uncertain waits are longer than certain, finite waits.
  5. Unexplained waits are longer than explained waits.
  6. Unfair waits are longer than equitable waits.
  7. The more valuable the service, the longer people will wait.
  8. Solo waits feel longer than group waits.
  9. Physically uncomfortable waits feel longer than comfortable waits.
  10. Unfamiliar waits feel longer than familiar ones.

Source: Services Marketing – People, Technology, Strategy by Lovelock,Wirtz & Chatterjee.

War is a game that is played with a smile. If you can’t smile, grin. If you can’t grin, keep out of the way till you can.

Winston Churchill

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