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Market-driving ideas involve high risk. For every successful radical innovation in value proposition and value network, probably hundreds fail. An entrepreneur chasing a market-driving dream has limited downside financial risk as he generally invests enormous effort but limited capital. However, if the idea succeeds, then he has unlimited upside potential to make a vast personal fortune.

Quote of the day: You don’t stop laughing because you grow old. You grow old because you stop laughing. – Michael Pritchard

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