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Imitation


Foto de David MacKenzie Ogilvy

Imitation may be the “sincerest form of plagiarism,” but it is also the mark of an inferior person.
- David Ogilvy

5 annoying habits of the world’s worst copywriter « Jeff Fisher Writes


Believe it or not, some copywriters – who make a very lucrative living off stringing shiny, 7-syllable buzzwords together in sentences – aren’t practicing some of the most basic fundamentals of advertising/marketing.While I don’t wish to totally rid the world of these professionals (heck, they help good, honest writers like yours truly look good), I do want to expose some of their most annoying habits.

5 annoying habits of the world’s worst copywriter « Jeff Fisher Writes

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Ernest Hemingway’s Top 5 Tips For Writing Well


Ernest Hemingway’s Top 5 Tips For Writing Well

by Brian Clark

http://www.copyblogger.com/ernest-hemingway-top-5-tips-for-writing-well/

Who better?

Many business people faced with the task of writing for marketing purposes are quick to say:

Hey, I’m no Hemingway!

(more…)

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